Summer Trends: What to Wear
This summer is all about bright, playful colors and patterns. For women, everything is casual—even work clothes are lighter and brighter. The generational influences run the gamut of 50s glam to 70s bohemian to 80s rocker.
Tunics and free flowing tops rank high on the wish list for summer, like this fluid empire top from Nordstrom .
For tops, dresses and skirts it’s all about thick stripes, modern geometric patterns and nautical themes. For a re-interpretation of the bold stripes look, I like this Ella Moss dress.
Long shorts are hot, like these Bermudas at the Gap. Conversely, the style powers-that-be decided to revive short shorts for another season.
Premium denim is still a hot trend that goes with everything. When you have on a great fitting pair of designer jeans, you can get away with a lot on top. A $10 shirt looks like a $100 shirt paired with the right denim. I’ve seen a shift toward labels with more reasonable price points (I think we’ve all had about enough paying over $200 for a pair of blue jeans). Joe’s Jeans are super comfy and come in a variety of styles to fit a variety of shapes and sizes.
For handbags, small, hard-cased clutches along with animal skins, python and croc in particular, are really hot right now, as is colored patent leather, oversized satchels and sleek, extra long evening bags.
And finally, the ultimate “it” accessory for summer is the silk scarf. Colorful solid and print scarves are everywhere: you can spot them holding bag youthful ponytails, tied playfully around a wrist or handbag, worn as a belt, headband or around the neck. Scarves a great way to add instant, personalized style to any summer ensemble. There are so many options—small scarves for wrists, long scarves for belts and headbands, even as a cute summer top ... the possibilities are countless!
Along with the right swimsuit, oversized tote, sunglasses, flip-flops, and Lucite bangle bracelets, silk scarves are a great way to accessorize and keep the elements at bay. Wind, chlorine and sand can wreak havoc on your tresses. A stylish silk scarf helps tame fly-aways, protect your precious hue from the sun's fading rays and keep pesky sand particles at bay.
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These include your benchmarks which should be utilized appropriately, your relationship with your customers and other tools that will guide you toward an effective metrics program.