Smells like Diddy
I have a lot of respect for Sean Combs. Is it a huge advantage to be a household name when launching a fashion house - sometimes. Many music celebs have reps that hurt their image with consumers in the fashion world. Sean John is an exception and not by accident.
Diddy's got style and class, but more importantly a business brain. With Estee Lauder adding big time manufacturing and distribution power, I'm sure unforgivable will be a big success.